On June 3rd, Sharon Chuter, CEO of Uoma Beauty called brands TF out in an authentically honest and real Instagram video. Chuter told big cooperations and organizations to “#PULLUPORSHUTUP” in response to the many large donations brands’ were cyberbullied into giving after the justified uproar over George Floyd’s gruesome murder.
Now over the last few days, we’ve seen something that’s never happened before were brands and corporations are publicly showing support for the black lives matter movement including making huge donations as well is going black yesterday. And for this we thank you.
However, to, at this point still be absorbing yourself of the role you have played and continue to play in the marginalization and oppression of black people shows that a lot of these efforts May just be PR stunts. Now what we need to do is ask these companies over the next 72 hours to release the number of Black people that they have employed in corporate roles as well as leadership roles. You cannot say Black lives matter publicly when you don’t show us Black lives matter within your own Homes and within your own organizations. For 72 hours please hold off your spend to until your favorite brands released this number
Chuter is requesting that all consumers take action by pressing their favorite brands to release the number of Black employees working in executive roles. She’s also calling all consumers to boycott ALL non-black owned businesses for the next seventy-two hours until black leadership employment stats are released. Major influencers like Jackie Ania and Nyma Tang are supporting Chuter to the fullest extent in her #PULLUPORSHUTUP campaign against cooperate America.
UPDATE: On Thursday, June 4th e.l.f cosmetics and Milk Makeup stepped their pussies up and published their diversity stats. E.l.f. cosmetics stated that their team is 14% Black but did not explicitly state if those numbers reflective of their executive team. Milk makeup comes in with a whole 4 out of 45 (9%) Black full-time employees. While Milk makeup does recognize the lack of diversity in its 68% white staff, they’ve pledged to take accountability and do better.
UPDATE: Versed has 14% of Black People on its Leadership Team
While Versed is fairly diverse in terms of its leadership team they still pledge to do better by executing a series of initiatives to help them further push the envelope on inclusive hiring.
Because these brands are releasing this info very quickly on social I’ll be giving you updates on twitter! So be sure to follow @thebapreport