Sharon Chuter is Challenging the way they see us in Corporate America
A Black American princess is a state of mind, body, blackness, and soul. A B.A.P. always maintains a balance of sophistication and rachetness.
Our B.A.P. of The week goest to CEO of Uoma Beauty, Sharon Chuter. Sharon is a very cool, kind, and no-nonsense kind of woman from what we’ve seen and known of her. Most recently she called corporate America out for its continued cooperation in the oppression of Black people and appropriation of our culture in response to blackout Tuesday last week.
“However, to, at this point still be absolved yourself of the role you have played and continue to play in the marginalization and oppression of black people shows that a lot of these efforts May just be PR stunts. Now what we need to do is ask these companies over the next 72 hours to release the number of Black people that they have employed in corporate roles as well as leadership roles. You cannot say Black lives matter publicly when you don’t show us Black lives matter within your own Homes and within your own organizations. For 72 hours please hold off your spend until your favorite brands released this number.”
Sharon explains on her Instagram. Her campaign for brand transparency, #PULLUPORSHUTUP, has grown exponentially and has companies like Anastasia Beverly Hills, Sephora, Ulta, Unilever brands, and more releasing the number of Black employees with leadership roles on their payroll. While this call to action was for all of cooperate America and most of the brands that have participated thus far have been in the beauty realm, Chueter won’t stop until she has full participation from brands that directly profit off of Black culture.
While Sharon is fighting for social justice, she’s also running a makeup brand, Uoma Beauty, pronounced OMA (uh-mah) which means beautiful. In my humble opinion, Uoma Beauty could easily compete with Fenty Beauty. Uoma has incredible formulas and a great shade range for literally everybody. Sharon takes a very hands-on approach when it comes to her brand due to the fact that prior to starting Uoma Beauty, she was a former LVMH executive, a brand that has yet to participate in her #PULLUPORSHUTUP campaign. She’s worked with big box brands like Revlon, L’Oréal, PepsiCo, GSK, and Benefit Cosmetics and was also named by WWD as one of the 50 most forward-thinking executives shaping the future of the beauty industry. So in a nutshell, she is in fact THAT chick!
Ohh and did I mention Sharon has an adorable little dog? Arie even got to twerk for her and her cute pooch at the pre-launch dinner for the Uoma beauty carnival collection.